Written by Christina Gordon Tuesday, 09 August 2011 15:00

The Halifax County CVB has installed a display in the lobby of the North Carolina Division of Tourism's Raleigh office to promote the area’s attractions. Among the featured attractions are Historic Halifax, the Dallas Jones Veterans Museum, Riverside Mill, Sylvan Heights and Lake Gaston.

The display also includes a 72-inch statue of a rockfish featuring iconic North Carolina symbols, from the “Roanoke Valley Rocks” public relations and public art campaign. The Rockfish was chosen as the campaign mascot to pay homage to one of the world’s premier sport fish that chooses to return home to the Roanoke Valley each spring. To promote the campaign, the Halifax County CVB will design a promotional brochure and map, which will lead residents and visitors on a tour of the county to see the rockfish statues and the local businesses that display them. The displays will also be promoted on radio, in the newspaper and on VisitHalifax.com.

The Halifax County display has drawn a great deal of attention and will remain up through the month of August.